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Topic: Disney Milks Mickey for Kellogg's< Next Oldest | Next Newest >

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Posted: Sep. 06, 2001 12:05 am/pm Quote
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Disney and Kellogg's Form New Multi-Year Corporate Alliance (Press Release)
Consumers will be "Waking Up with Magic" at breakfast with co-branded Disney/Kellogg breakfast foods based on beloved Disney characters. Kellogg also will join an elite group of sponsors at Disney's theme parks and resorts, becoming the "official sponsor of breakfast" at Walt Disney World, Disneyland Resort and Disneyland Paris. Kellogg's breakfast foods will be featured at select "character breakfasts" and sold at restaurants located at the theme parks and resorts.
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Disney, Kellogg seal honey of a deal (Orlando Sentinel)
Kellogg's and Disney develop and market breakfast foods based the Disney Characters. Kellogg's becomes "official sponsor of breakfast" at Disney resorts.
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Disney milks Mickey for Kellogg deal (Reuters)
Get ready for frosted Minnie Mouse flakes: Walt Disney Co. and Kellogg Co. have agreed to develop breakfast cereals based on Mouse House characters.
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Mickey Mouse to appear on Kellogg cereals (Reuters Securities)
The Walt Disney Co. on Wednesday said it formed a multi-year alliance with cereal maker Kellogg Co., under which Kellogg will have exclusive rights to make breakfast foods based on Disney characters such as Mickey Mouse and Buzz Lightyear.
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Kellogg Co., Walt Disney Reach Deal (AP Financial)
Kellogg Co. and the Walt Disney Co. on Wednesday announced an agreement in which the cereal giant will have exclusive rights to develop and market breakfast foods based on Disney characters.
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Kellogg Seeks Branding Snap, Crackle, Pop in Disney Pact (Adweek Online)
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Alliance to unite Disney characters with Kellogg (USA Today)
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