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+--Forum: Radio Disney
+---Topic: Radio Disney Adds New Orleans AM 1450 started by RichKoster

Posted by: RichKoster on Feb. 07, 2003 12:53 am/pm

Radio Disney Adds New Orleans AM-1450

Disney/ABC Radio bought Beasley's WBYU-AM 1450 radio station in New Orleans, Louisiana (USA) for a reported (unofficial) price of $1.5 million, and tonight replaced the station's sports & "Health Talk Radio" format with the 24-hour Radio Disney children's network. ABC Radio President John Hare says the WBYU deal puts Radio Disney into 53 markets and 18 of the top 20 DMAs (DMA is a way of measuring market size). WBYU was Beasley's last station in the New Orleans market, with George Beasley previously selling his two FMs there (WRNO-FM and KMEZ) for $23 million.

WBYU-AM 1450 was previously known as WWIW and changed its call letters to WBYU "Bayou 1450" on November 21, 1988. Its web site is < > but as of tonight (Thursday, February 6, 2003) does not refer to the switch to the Radio Disney programming except for only having "So Long!" on its former website which used to include streaming audio (before the format change). The station's Radio Disney format is so new that it isn't listed on the < official Radio Disney website > yet.

WBYU-AM sources told me that there won't be a big promotional push in the beginning. In fact, there are no local ads yet about the change in format. I imagine that Disney will eventually be promoting their new station in a big way and that there will be many family events sponsored by Radio Disney in the New Orleans area, based on what Radio Disney does in other markets.

The first song I tuned in on tonight was the "Hampster Dance."  :laugh:

Posted by: RichKoster on Feb. 09, 2003 11:12 am/pm

Well, I've been listening to Radio Disney on and off for about 2 days now, and already I must have heard the "Hampster Dance" about 6 times! It must be in heavy rotation.
And an update: the < official Radio Disney website > now has New Orleans' WBYU AM 1450 listed as one of the Radio Disney stations. So more people in the New Orleans area will now find out! There have still been no ads or press releases about it (that I can find anyway).

* "When does a person stop being a child? Can you say
* "that a child is ever entirely eliminated from an adult?
* "I believe that the right kind of entertainment can appeal
* "to all persons, young or old." -Walt Disney


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