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Topic: SmartCards to be the return of A-B-C-D-E-Ticket?, Imagineers want to test parks SmartCard< Next Oldest | Next Newest >

RichKoster Offline

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Posted: Oct. 22, 2003 8:47 am/pm Quote

Are SmartCards really the smart way to fix Disney's stateside theme parks?

The Fabulous Disney Babe makes a big splash with her return-to-JHM article. This time around, Michelle talks about the technology that some at WDI see as a possible fix for the
company's theme parks.

Quick quote:
The Imagineers want to improve quality and guest experience at the theme parks, while management wants to keep costs low and profits high. What's the solution? Bring back tickets. Or - rather - bring in SmartCards. [...] Based on what I've been hearing from WDI insiders, SmartCards could turn out to be the salvations of the theme parks at the Disneyland and Walt Disney World resorts. [...] According to the Imagineers that I've spoken with, the erosion of quality (and, some say, safety) in Disney's stateside theme parks is directly linked to the removal of that 'attractions pay for themselves' model. Money comes from admissions, going all over the resort as management sees fit. And - most damaging - merchandise at Disneyland now trumps attractions. [...] Were this program to ever be instituted, each attraction at the stateside Disney theme parks would not only pay for itself, it would actually begin to turn a profit. [...] This new admissions media would also allow Disneyana fans to have some real impact when it came to deciding whether certain theme park attractions should really be closed. You really love Sleeping Beauty Castle walkthrough as much as you say you do? You want to save Mr. Toad from closing? Then put your money where your mouth is. Put away the picket signs, the bad t-shirts and the online petitions and sponsor a ride-a-thon. [...] The Imagineers have already field-tested a SmartCard type program at The Big D, WDI's cafeteria. Which is why these guys are absolutely itching to do a field test of Disney's SmartCard system at the stateside theme parks very soon.

Full details.


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swall918 Offline

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Posted: Oct. 23, 2003 7:58 am/pm Quote

Sounds like a nightmare. I like the one price, all day or multiple day admissions. That way I know the cost upfront, no added costs, don't have to worry if I've gone over the limit, and can enjoy myself for as long as I want; doing as much or as little as I want.

It looks like with the Smart Card, you would purchase it at a set price and once you hit your ride limit, you can "refill" it.
So, if you go at an off peak time when you could ride E ticket rides many times, it seems like the cost would be astronomical.

:(


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RichKoster Offline

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Posted: Oct. 23, 2003 8:47 am/pm Quote

I think that for the smaller, more family-friendly rides to survive under that system then the SmartCards would need to be set up like the old attraction ticket books were: When you buy (or refresh) your SmartCard it would come pre-installed with a selection of rides for all types of attractions -- and some of them would be very inexpensive (like horse-drawn trolley rides) and others the same price or just slightly higher (older attractions that have long ago paid off their development costs, such as the Tiki Birds).

You know, this could even eliminate the need for FastPass.

And to go along with the trend for a complete vacation experience (such as the WDW plans which include food in the total price) I think those staying at a Disney Resort should have included in their packages the perks of their resort SmartCards including unlimited attraction rides without having to refill the card (for the length of their stay).

Having that on-site perk might make the change to the new system more marketable. After all, for those who opt to stay off-site Disney might be able to show that those value-minded Guests could actually save money over the current high-priced admission, pay-one-price system.


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2 replies since Oct. 22, 2003 8:47 am/pm < Next Oldest | Next Newest >

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