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Topic: Portland becomes Radio Disney's 54th market< Next Oldest | Next Newest >

RichKoster Offline

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Posted: Feb. 20, 2003 11:13 am/pm Quote

Portland becomes Radio Disney's 54th market

Radio Disney debuted in Portland Tuesday, bringing a nationwide network of kid-oriented music and programs to the local market.

The network is broadcast on what is now KDZR-AM 1640, one of two Portland radio stations that Disney subsidiary ABC recently purchased from Crawford Broadcasting Corp. Portland becomes the 54th market to air Radio Disney.

The 24-hour programming offered by Radio Disney features a mix of pop, rock and oldies, plus a variety of programs such as ESPN Sports for Kids and Playhouse Disney, a two-hour block dedicated to toddlers and their caregivers.

Citing industry research, Disney said that more than 3.1 million kids and "tweens" (ages 9 to 14) and more than 1.8 million mothers liston to Radio Disney each week.


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